AFC Departments

League Development Programme



An AFC development programme which focuses on strengthening leagues and clubs. Our vision is to grow and develop football with our MAs by improving the level of League and clubs management.


LDP Activities have included:

League

  • League Management/Governance Consultation (e.g. Club Licensing System)

  • League Marketing Mentoring

  • Event Management Mentoring

Club

  • Club Sponsorship

  • Club Fan Development

  • Club Development

Players

  • Player Support

Others

  • Infrastructure: access, management, maintenance and revenue generation

  • Legal: player status, club legal, disciplinary


AFC President’s Infrastructure Initiative


Scheme Overview

This initiative will provide funding for Member Associations to construct football-related facilities and will have 2 components – (1) Mini-Pitch and (2) Infrastructure Fund.

This infrastructure programme will assist the Member Associations in their overall development of football by introducing these components that will allow them to increase, upgrade and expand the football facilities in its country.

It is hope that through the implementation of this programme, other football stakeholders, Non-Government Organisations, Government Owned-and-Controlled Organisations and the private sector realise the benefits that such capital expenditure will greatly increase football development and encourage these organisations to invest in additional facilities in the future.



Project Details

Mini-Pitch

• Each project to be completed within a calendar year

• Each pitch to consist of a playing surface (usually 40 X 20 meters), a surrounding wall/fence, containing nets, mini-goals

and floodlights

• Appointed AFC Mini-Pitch Partner to be responsible to construct all mini-pitches funded by any revenue source of the AFC

• Member Associations to be responsible for the maintenance and future pitch replacement

• A grace period of at least 6 months between each project

 

Infrastructure Fund

This scheme will range from the following:

• Floodlights

• Scoreboard

• Pitch Maintenance Equipment

• Football-related infrastructure at a training/technical centre (including seating solutions)

• Any other football-specific facilities deemed to fulfil the programme guidelines

• Member Associations to be responsible for the maintenance and replacement of any infrastructure investment

 


Financial Structure

Mini-Pitch

• Each project to have a maximum investment of USD 300,000 from the AFC within a calendar year

 

Infrastructure Fund

• Programme to have a maximum investment of USD$300,000 for the cycle of 2017-2020

• AFC to contribute a maximum of 75% of the total project cost (Member Association to fund a minimum of 25% per project)

 


Selection

Mini-Pitch

• Member Associations to propose as many sites as possible for the AFC Mini-Pitch Partner to assess and determine best locations and number of pitches to be constructed (in consultation with the AFC) to maximize the budget fully – complex locations to possibly result in one pitch while appropriate site selection additional pitches

• Land Ownership - For a project to proceed, the AFC is to be sent a letter from the owner of the land expressing the rights of the Member Association regarding usage and responsibility for the site for at least 10 years (unfavourable agreements to not be accepted by the AFC General Secretariat)

• Location - Sites in urban areas with good road access to be cheaper to develop than locations in rural and/or mountain areas

• Usage - Only sites to be used for football on a daily basis to be considered

• Maintenance - Mini-pitches in housing areas are easy targets for misuse and lack of maintenance. Ideal locations to be Member Associations’ Technical Centres, other venues owned and/or operated by the Member Association, schools or other locations the Member Association manage usage and maintenance

• Revenue Generation - Member Associations to possibly charge small fees for access to mini-pitch facilities (to be considered when selecting the location as income to contribute towards maintenance and pitch replacement costs)

Note: Not all proposed sites to be used. Appropriate locations to be developed providing the overall cost remains within the budget for the project.

Infrastructure Fund

• Land Ownership - For a project to proceed, the AFC is to be sent a letter from the owner of the land expressing the rights of the Member Association regarding usage and responsibility for the site for at least 10 years (unfavourable agreements to not be accepted by the AFC General Secretariat)

• Projects equal and/or over USD$50,000 to be tendered publically by the AFC

• Projects below USD$50,000 to require a local tender with a minimum of three proposals to include the following:

- company background

- client list

- quotation breakdown (itemisation plus breakdown of any construction costs)

- registration details of company

- images of proposed products

- warranty details



Eligibility and Application

Mini-Pitch

• Member Associations to be one of the recipients of the AFC Financial Assistance Programme (AFAP)

• Member Associations to have a Strategic Plan in place

• Submission of details of proposed sites - Member Association to show strategic consideration for selection of sites

• Submission of programme of usage to include planned activities of Member Association and communities/schools using the facility

• Submission of maintenance and pitch replacement plan (mini-pitches to be used much more intensively than full size pitches - replacement of pitch to be planned after 5-8 years; Member Association to show serious consideration towards funding a replacement)

• Previous beneficiary Member Associations to apply for another mini-pitch scheme 6 months after successful completion of such project

• AFC General Secretariat to make necessary assessments whether relevant project has been completed and date of commencement of the 6-month waiting period

• Submission of attached application form to include a letter to the General Secretary of the AFC

• Application must also include the following:

- Details on proposed sites with reasons for selection of each specific site, ownership information and map showing geographical spread

- Details on programmed usage of each site

- Maintenance and pitch replacement plan

 

Note: AFC to not be responsible for managing, maintaining and/or replacing pitches. Applicant Member Association to illustrate consideration towards these important issues.

 

Infrastructure Fund

• Member Association to be one of the recipients of the AFC Financial Assistance Programme (AFAP)

• Member Association to have a Strategic Plan in place

• Submission of attached application form to include a letter to the General Secretary of the AFC

 

Note: AFC to not be responsible for managing, maintaining and/or replacing infrastructure investment. Applicant Member Association to illustrate consideration towards these important issues.


AFC President’s Development Initiative


SCHEME OVERVIEW

In order to create a more structured approach towards football development, the AFC has designed a new programme that will see the consolidation of previous initiatives into one all-encompassing platform – the Development Initiative.

Member Associations that have a strategic plan can apply for this new programme. The programme will provide a wider range of implementation tools and support designed for Member Association capacity-building, efficiency and modernisation through a more concentrated programme. Clearly defined Key Performance Indicators (KPIs) will determine the form and level of support which will range from, but not be limited to, workshops, mentoring of key staff, on-ground consultancies and educational initiatives.

In addition, the AFC will determine specific areas that will be included that are indispensable with football development – the Core Development Goals.

To help encourage the Member Association to achieve its strategic plan, an equipment incentive will be made available for the completion of identified KPIs which can be used for the purchase of football-related and/or administration management equipment.

 


PROJECT DETAILS

• Member Associations to request for support in the following areas but not be limited to:

- MA Governance - League and Clubs - Regional Associations - Event Management

- Stakeholder Management - Facilities Management - Administration Development 

- Legal Support - Financial Management - Players Support

- HR Management - Technical Support - Commercial 

- Refereeing - Communications - Grassroots - Competitions 

- Women’s Football - Sports Science and Medicine - Government Relations

• Member Associations to be allowed to select any number of areas based on its capacity to manage (including those identified by the AFC)

 


FINANCIAL STRUCTURE

• AFC to bear all pre-approved costs relating to the implementation of the programme

• An equipment incentive of up to USD 50,000 per year will be made available upon completion of KPIs

 


ELIGIBILITY

• All Member Associations are eligible for the programme

• Member Associations must have a Strategic Plan in place

 


APPLICATION

• To apply for the programme, the attached application form is to be completed and sent to the General Secretary of the AFC

• The AFC MA Development Department will assess and review the application for appropriate feedback by the AFC General Secretariat

• Upon approval, an assessment visit to be scheduled in order to discuss further the strategic plan of the Member

Association, to identify priority areas, to establish action plans with KPIs and to determine the appropriate AFC support and budget required

• The action plan together with the support tools and budget to be agreed upon and signed off by the AFC and Member Association, followed by confirmation via an official letter from the AFC



CORE DEVELOPMENT GOALS

In addition to the activities specifically designed to support MAs achieve their strategic objectives, the AFC will drive a series of programmes that are fundamental for long-term football development. These will enable all AFC MAs to meet minimum standards in these specific areas. It is anticipated that these will cover key areas such as financial management, legal, human resource management and commercialisation.

Each Core Development Goal will have a fixed implementation plan of activities, timeline and budget linked to specific KPIs. All MAs will be automatically included in the Core Development Goals, with more intensive support provided to those with fewer resources.