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Kuala Lumpur: The 2017 Local General Coordinators (LGC) and Local Media Officers (LMO) Seminars were successfully held over the weekend in Kuala Lumpur, Malaysia, with a total of 140 participants including observers attending.

The seminars began together by reviewing the recently concluded AFC Champions League and AFC Cup, followed by an analysis of the competitions operation in terms of regulations, guidelines and programmes.

AFC Director of Competitions Shin Man-gil addressed the participants during the opening speech saying: “The AFC Match Commissioners, LGCs and LMOs play essential roles in making sure the delivery of the match in their respective countries is as per AFC regulations. In preparing the venue and official activities before, during and after the match, you help showcase the quality of our club competitions to the world.

“We have combined the workshops to once again highlight the importance for you to work closely together to ensure consistency in our club competitions.”

The LGC Seminar was conducted by the AFC Competitions Department with the main focus on match organisation best practices, including a thorough look at a case study on pre-match and match incidents and challenges. There was also a session giving a detailed report on the AFC Administration System (AFCAS) and LGC progress.

The LMO Seminar was held to guide and train media officers on the implementation of a consistent approach in media operations during the AFC Champions League and AFC Cup, apart from their respective leagues. The seminar covered a variety of topics, such as common communications issues and solutions, social media strategy, marketing and broadcast operations. A short presentation was also done to show the partnership Lagardère Sports has with AFC in providing content for all AFC digital properties.

The seminar also examined a variety of case studies presented by representatives from the Confederation of African Football, Oceania Football Confederation, Islamic Republic of Iran and India. 

The participants also gained insights on ways to expand their coverage of AFC competitions through social media and effective communications.

Photos: AFC