Marketing
Tuesday September 30, 2014

Beijing: The first-ever AFC Asian Cup Trophy Tour kicked-off in Beijing on Friday, with the China leg of the seven-nation jaunt supported by world-leading tire manufacturer Continental.

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Kuala Lumpur: The AFC Marketing Committee, which met on Monday under the chairmanship of Saudi Arabia’s Dr. Hafez Al Medlej, reviewed the activities conducted by the confederation during AFC’s competitions and events.

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Shandong Lingong Construction Machinery Co., Ltd (SDLG) signed a three-year sponsorship deal to support the Asian Football Confederation on Friday as the Chinese company becomes the latest commercial backer of the continental body’s club programme.

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Kuala Lumpur: AFC and Tsingtao Brewery Company of China signed a partnership MoU at AFC House in the Malaysian capital on Tuesday.

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Kuala Lumpur: Strategically developing commercial value of AFC competitions should take centrestage as Asia has tremendous marketing potential, said AFC President Shaikh Salman bin Ebrahim Al Khalifa.

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Hong Kong: Guangzhou Evergrande’s historic AFC Champions League victory at the weekend attracted the largest TV audience for a sporting event in China this year, with an average audience totalling over 30 million watching as Marcello Lippi’s side edged out FC Seoul.

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Kuala Lumpur: AFC General Secretary Dato’ Alex Soosay has praised the role of sponsors in the recent successes of Asian football.

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Kuala Lumpur: The AFC Marketing Committee, at its meeting on Sunday under the chairmanship of Saudi Arabia’s Dr. Hafez Al Medlej, adopted the AFC Marketing Department Strategy 2013.

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