Thu, 28 Oct, 2021
Kathmandu: Experts have called for enhancing the content and prioritising sports to keep alive the radio culture among listeners.
At an interaction organised by Nepal Sports Journalists Forum on ‘Role of Radio for Promotion of Sports in Nepal’ to mark the World Radio Day, the speakers called for radio broadcasters in Nepal to focus more on sports.
Madhu Acharya, President of Sharecast Initiative Nepal, said sport was not always a priority for radio stations in Nepal.
The lack of quality content is one of the major reasons of a decrease in listeners,” said Acharya. “Still, radio attracts huge audience whenever there are big events.”
Olympian Deepak Bista commented that sport should be given more air time on the radio as it can unite the people by generating massive interest.
Likewise, co-founder of Sharecast Bhanu Chapagain said broadcasters needed to focus on content which can also be used as an income stream later on.
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