World Radio Day with radio and sports theme observed in Pakistan 

Vice President of the Pakistan Olympic Association and former Sports Minister Syed Aqil Shah, Programme Manager of Radio Pakistan Peshawar Zahir Shah Afridi, Secretary General of AIPS ASIA Amjad Aziz Malik, former Pakistan football team skipper Basit Kamal, senior producers of Radio Pakistan, President of Sports Writers Association KP Jehanzeb Siddique, members of the sports writers’ association and other office-bearers of the associations were also present.

World Radio Day is in its seventh edition and this year's theme is radio and sport. This year, UNESCO has called on all radio stations around the world to showcase the beauty of sports in all of its diversity. "Let's celebrate the traditional sports that connect us to our cultural heritage, the grassroots sports that anchor within our communities, and the inspiring stories that challenge gender stereotypes and covers, equally, both men's and women's sports events," the UN agency said.

Malik addressed the gathering on the theme diversity and equality. He noted that radio played a key role in the 1960s, 70s, 80s and 90s by highlighting a positive image of Pakistan in the world of sports.

He said that on January 14, 2013, the United Nations General Assembly formally endorsed UNESCO’s World Radio Day, announcing February 13, the day United Nations Radio was established in 1946, the World Radio Day.  Malik went on to explain the focus of this year’s event.

World Radio Day 2018 focuses on the interplay between radio and sport, and their impact on bridging divisions, gender equality and diversity. The UNESCO initiative aims to improve global cooperation between broadcasters, promote freedom of expression and diversity in sport coverage and encourages people to reconnect with their cultural heritage.