Social Responsibility

CFA-AFC ‘Dream China’ Beijing Social Responsibility programme paves the way to football-focused social development


Thursday, August 23, 2018
SR China

Beijing: The Chinese Football Association (CFA) in conjunction with the Asian Football Confederation (AFC), brought together communities and corporations under the Chinese Football Association 'Dream China' Beijing Social Responsibility Programme held recently. 


The events, involving more than 80 children and 60 coaches, were held at the National Olympic Park in Beijing as the CFA, implemented social development programmes through collaboration with local clubs, local and international NGOs and government agencies.





The activities included some of the legends of China PR football including Sun Wen, the former Women’s captain, Shao Jiayi, Nan Fang and Liu Qingquan as well as CFA and AFC partners such as the International Federation of Red Cross/Red Crescent Societies.





The CFA kickstarted the two-day programme with The AFC Social Responsibility Seminar for Grassroots Coaches followed by the Social Responsibility Field Activities on the last day. 





At the AFC Social Responsibility Seminar for Grassroots Coaches the Beijing FA Vice President, Wang Jiangtao praised the AFCs continued efforts in organising important SR activities in Asia – and particularly in China PR. 





Liu Qingquan, who represented China including at the 1974 Asian Games, also shared his experiences with the participants - encouraging the coaches to further educate themselves in handling children because coaching children requires ‘exemplary behaviour and unique qualities.’





Maude Froberg, the communications manager of International Federation of Red Cross/Crescent Societies, said the work of the AFC and CFA was highly valuable and productive for IFRC in delivering public awareness on First Aid and other health and disaster-related matters. She added that Beijing Red Cross society would work with the Beijing FA to continue to deliver the message through football.





Also present at the event were Li Jiuquan, the CFA director of Grassroots Football Department and Chinese Football Elite Coach Lecturer Xiao Bojie and 60 local grassroots coaches and representatives from various NGOs’ participated in the seminar.





The CFA donated equipment worth 50,000 RMB to the China Administration of Sports for people with Disabilities in Beijing while their SR partners contributed training kit and equipment for the participating children.