The consultants gathered in Kuala Lumpur to discuss and agree on a common approach on assisting the Member Associations (MA) to establish and implement a commercial and media rights strategy. In the long term, the consultants will facilitate and train the MA marketing staff to draft documents, tenders and contracts for their commercial and media rights. After the two-day workshop, they will travel to the five regions - West, Central, East, ASEAN and South in May to conduct regional workshops as a first step in assisting the MAs to exploit their commercial and media rights opportunities.
