Thu, 28 Oct, 2021
Muscat: The management of digital media, content and communications planning were cast in sharp focus in West Asia at the first-ever regional Asian Football Confederation (AFC) Communications Workshop which concluded in Oman on Sunday.
Hosted by the Oman Football Association (OFA), the two-day workshop opened with an overview of the promotional and engagement activations for the AFC Asian Cup UAE 2019 by the Local Organising Committee, who was represented by Reeva Bains, Vice President of Marketing & Communications from Flash Entertainment.
The biggest-ever edition of Asia’s most prestigious tournament will witness a record 24 participating teams with the largest representation across the five AFC zones, 11 teams from the West zone.
Participants were also provided valuable insights by UEFA consultant Kenny Macleod on the approach and key considerations in establishing communications objectives and action plans, as well as leveraging on digital media marketing as part of efforts to enhance the capability of Member Associations to better engage with football fans.
www.the-afc.com/en/more/photo/west_zone_communications_workshop_-_oman.html
