Vision & Mission

The Asian Football Confederation (AFC) has signalled its intent to become the world’s leading football confederation with the launch of its Vision and Mission. The new vision will see the AFC focus on the success of Asian teams on the world’s biggest stages and strengthen the level of fan engagement to ensure football is the number one sport throughout the continent.

In line with efforts to fully realise this vision, the AFC has set out its mission, centred around seven key pillars: to provide dedicated services for Member Associations to realise their full potential, to enable the success of Asian teams at the pinnacle of world football, to raise the standard of Asian competitions, to produce commercially attractive content for stakeholders and increase fan engagement, to implement good governance and professional administrative standards, to ensure the utmost integrity at all levels and to leverage on football as a force for social good.

The AFC has also launched a new Vision and Mission logo tagline – One Asia, One Goal – signifying the core values of unity, professionalism and leadership. The AFC Vision and Mission was first initiated following recommendations of the AFC Governance Reform Task Force and concluded after a comprehensive series of engagements with various key partners and stakeholders.

Vision

1. To be the world’s leading confederation;
2. Ensuring Asian teams succeed on the world stage, and;
3. Making football the number one sport throughout the continent.

Mission

1. Member Associations Development
   Focused and dedicated services to maximise the potential of MAs
2. Successful Asian Teams
   The continuous support to succeed at the pinnacle of world football
3. Top Level Competitions
   Necessary platforms that raise the standard of competitions in Asia
4. Optimised Commercial Value
   Produce and commercialise attractive products that engage with and excite our stakeholders
5. Good governance
   Implementation of initiatives that ensure professionalism
6. Integrity
   Ensure that the AFC’s competitions, matches and the conduct of its people conform to the highest ethical and sporting standards
7. Football for Social Development
   Undertake effective social responsibility campaigns