Thailand’s transformation from regional to continental giants

But the War Elephants’ rise has by no means been fortuitous. Behind the scenes, the industrious and inventive engine was set in motion two years ago, when a joint Strategic Planning Mission conducted by the AFC and FIFA sparked the genesis to institute a new 20-year strategic masterplan.

Embodying the principles and outcomes of the newly-structured AFC President’s Development Initiative (PDI), the mission sought to engage FA Thailand’s key decision makers and together, identified the future goals and action plans before establishing key levers to elevate the level of professionalism and administration standards in Thailand.