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AFC Marketing Committee lauds global viewership and milestone commercial achievements

Thu, 20 Aug, 2026

AFC Marketing Committee lauds global viewership and milestone commercial achievements

Kuala Lumpur: The Asian Football Confederation (AFC) Marketing Committee has lauded historic broadcast milestones, unprecedented commercial growth, and bold brand evolutions achieved across its flagship tournaments.

Leading the Committee's fourth meeting held virtually earlier today, Chairperson Dasho Ugen Tsechup commended the broadcast metrics underscoring the global appeal of Asian football, particularly with the AFC Asian Qualifiers – Road to 26™ recording a staggering cumulative reach of 4.1 billion, surging by 291% over the previous edition.

HOY renews partnership with AFC as Official Media Partner in Hong Kong, China

Wed, 01 Jul, 2026

HOY renews partnership with AFC as Official Media Partner in Hong Kong, China

HOY will continue delivering free-to-air coverage of Asia's flagship national team and club competitions to fans across Hong Kong, China

Kuala Lumpur: The Asian Football Confederation (AFC) today announced the renewal of its long-standing partnership with HOY media network (HOY), extending its role as the Official Media Partner of the AFC in Hong Kong, China.

Informative Note on Third-Party Interference in Football Organisations

Oman FA champions social inclusion through Down Syndrome and Autism programme

Mon, 17 Aug, 2026

Oman FA champions social inclusion through Down Syndrome and Autism programme

Muscat: Supported by the Asian Football Confederation (AFC) Dream Asia Foundation (ADAF), the Oman Football Association (OFA) successfully delivered an inclusive football programme for people with Down Syndrome and Autism Spectrum Disorder in Muscat, Oman.

Benefiting a total of 36 participants — 15 with Down Syndrome and 21 with Autism — the programme was conducted in collaboration with the Oman Paralympic Committee, Oman Autism Society and Special Olympics Oman.

#ChallengeLeague group battles to be revealed

Thu, 13 Aug, 2026

#ChallengeLeague group battles to be revealed

Kuala Lumpur: The cast for the AFC Challenge League (ACGL) 2026/27™ is set to discover their fate at the Group Stage Draw on August 20 (Thursday) at 3pm at the AFC House in Kuala Lumpur, Malaysia.

Seven clubs advanced from the Preliminary Stage to join the eight sides that were granted direct entry to the Group Stage and the two eliminated teams from the AFC Champions League Two 2026/27™ Preliminary Stage (West). An additional three clubs will be confirmed following the completion of the remaining Preliminary Stage matches in the East.

AFC Professional Football Seminar 2026 ends on high note

Thu, 13 Aug, 2026

AFC Professional Football Seminar 2026 ends on high note

Kuala Lumpur: The Asian Football Confederation (AFC) Professional Football Seminar 2026 concluded on Thursday in Kuala Lumpur, Malaysia, after three days of engaging discussions and knowledge sharing aimed at strengthening professional football across the Continent.

Building on an opening day that explored the AFC's club competitions’ overview and the Confederation's Club Licensing System, the remainder of the Seminar provided participants with further opportunities to hear from experts on the evolving ecosystem of the professional game.

Road to glory begins: #ACLTwo contenders to discover Group Stage fate

Tue, 21 Jul, 2026

Road to glory begins: #ACLTwo contenders to discover Group Stage fate

Kuala Lumpur: The cast for the AFC Champions League Two (ACL Two) 2026/27™ will learn their Group Stage opponents on August 18 (Tuesday) when the draw ceremony takes place at 2pm at the Grand Hyatt Kuala Lumpur in Malaysia.

Featuring 32 clubs, the 22nd edition of Asia’s second-tier men’s competition will kick off its thrilling group battles—to be played in a home-and-away round-robin format—on September 15.

Expanded #ACLElite set for League Stage Draw

Tue, 21 Jul, 2026

Expanded #ACLElite set for League Stage Draw

Kuala Lumpur: The route to ultimate glory in the AFC Champions League Elite (ACL Elite) 2026/27™ will be charted at the League Stage Draw on August 18 (Tuesday), 4pm at the Grand Hyatt Kuala Lumpur in Malaysia.

Taking place for the 24th time in the modern ACL era, this upcoming edition of Asia’s top-tier men’s club competition will feature an expanded cast of 32 sides for the first time since the revamp to its current name in 2024/25 as part of a series of strategic enhancements.

AFC Social Responsibility Toolkit 2026 reiterates commitment to positive change

Wed, 12 Aug, 2026

AFC Social Responsibility Toolkit 2026 reiterates commitment to positive change

Kuala Lumpur: The Asian Football Confederation (AFC) Social Responsibility Toolkit 2026 is now available on the-AFC.com, once again reinforcing the Confederation's commitment to harnessing the power of football to deliver meaningful and lasting social impact across Asia.

Developed on the foundation of the AFC Social Responsibility Strategy 2023-27, the Toolkit serves as a guide for the AFC's Member Associations (MAs) and Regional Associations (RAs) to strengthen their capacity to deliver impactful programmes, regardless of their size or stature.

AFC Professional Football Seminar 2026 reinforces drive to elevate Asian club football

Tue, 11 Aug, 2026

AFC Professional Football Seminar 2026 reinforces drive to elevate Asian club football

Kuala Lumpur: The Asian Football Confederation (AFC) reiterated its commitment to strengthening the landscape of professional football in Asia with the much-anticipated commencement of the AFC Professional Football Seminar 2026 on Tuesday in Kuala Lumpur, Malaysia.

Taking place from August 11 to 13, the Seminar will provide participants with an excellent opportunity to exchange knowledge and share best practices for the continued development of the club game across the Continent.

Roadmap finalised for #AsianCup2027 match officials

Tue, 11 Aug, 2026

Roadmap finalised for #AsianCup2027 match officials

Kuala Lumpur: The road towards the AFC Asian Cup Saudi Arabia 2027™ for the Continent’s elite match officials was charted today during the 4th AFC Referees Committee Meeting.

Led virtually by Chairperson Hany Taleb Al-Raeesi, the meeting locked in key preparation milestones to ensure the Continent's refereeing standards match the magnitude of the upcoming 19th edition.

Open Letter to the Football Family

Mon, 10 Aug, 2026

Open Letter to the Football Family

Kuala Lumpur: The Presidents and General Secretaries of the AFC, CONCACAF and UEFA have jointly issued an open letter to the football family.

The full text of the letter is available below and can also be accessed by clicking here.