AFC Asian Cup UAE 2019 most engaging in history
Abu Dhabi: The AFC Asian Cup UAE 2019 engaged with more fans than ever before as more than 836.6 million fans interacted through the tournament’s digital platforms, shattering the record set in the 2015 edition in Australia and nearly doubling the 434 million TV viewership for that tournament.
The astonishing impact of the biggest-ever AFC Asian Cup was felt across all social platforms with the AFC Asian Cup Facebook page reaching 169.4 million impressions, a staggering increase by more than fifteen times from the 11 million reach four years ago.
Adding to this, fans also made their voices heard on Twitter, which received over 106.5 million impressions compared to three million in the last edition.
The biggest rise, however, was felt on the tournament’s official Instagram account, which garnered an astonishing reach of nearly 132.4 million compared to the one million engaged in Australia, as another 52.8 million impressions were garnered on Instagram stories.
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Meanwhile, the-AFC.com, which was exclusively remodeled for the Continental showpiece one month before kick-off in the UAE, was a one-stop hub for fans and media alike, receiving over 30.9 million page views, or 100% more than the 15 million from Australia 2015.
The 28-day tournament was also a great success on YouTube with viewers tuning in to notch-up 42.5 million minutes of viewed action. Asia’s crown jewel was also a hit in China PR as the AFC’s ever-expanding Weibo platform reached over 50 million impressions.
AFC General Secretary, Dato’ Windsor John said: “The consumer patterns of today’s football fans continue to shift rapidly, and the AFC’s digital offerings have been significantly enhanced to meet the demands of our passionate fans.
“Our ambition with every competition is to improve on the legacy from the last edition and the hundreds of millions engaged by the world-class football on display exemplifies the undeniable rise and progress of Asian football.
“We will continue to strengthen our digital platforms as we strive to bring to life our Vision to confirm football as the number one sport on the Continent.”
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