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AFC announces partnership with China Mobile Migu

Kuala Lumpur: The Asian Football Confederation (AFC) today announced a partnership with China Mobile Migu for the 2021 to 2024 rights cycle. 

The deal was led by Super Sports Media and Football Marketing Asia (FMA) – the exclusive commercial partner of AFC competitions for the rights cycles 2021-2024 and 2025-2028.

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China Mobile Migu will provide extensive coverage of all major AFC national team and club competitions including the AFC Asian Qualifiers – Road to Qatar Final Round, the AFC Asian Cup China 2023 and the AFC Champions League 2021-2024. China Mobile Migu will bring unprecedented technological innovation and offer fans in China PR a truly unique and exciting football experience.

China Mobile Migu join the AFC partner family as the first-ever Official Regional Partner of AFC National Team Competitions in China PR. The new regional partnership tier was introduced by FMA and the AFC to the 2021-2024 rights cycle to diversify and deepen localised partnership impact for brands in key markets while still maintaining high value global opportunities.

In addition to the People’s Republic of China, the localised partnership opportunities are available in multiple markets and regional blocks including Japan, Korea Republic, South East Asia and the Middle East.

Dato’ Windsor John, the AFC General Secretary, said: “We are delighted to welcome China Mobile Migu as our partners in China PR. This deal demonstrates the tremendous value and huge appeal of the AFC’s competitions and we thank China Mobile Migu for the confidence they have shown in Asian football.

“We look forward to generating and sharing historic moments with China PR’s football-loving audiences by embracing the best available platforms and technology as the game in Asia moves into a new era.”

Yu Lingxiao, CEO of Super Sports company and Chairman of FMA – A Super Sports Company, commented: "The AFC organises the most important football tournaments in Asia. We will continue to promote the partnership between the AFC and China Mobile Migu in areas across broadcasting, event staging and marketing promotion. We will cooperate with the AFC to explore the 5G application and broadcasting technology innovation to bring fans a new experience of watching football live and at home in the future.”

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