Players and administrators from Jordan and Palestine star in AFC campaign
Kuala Lumpur: Jordan national team players Stephanie Al Naber and Shahnaz Jebreen appear in the Asian Football Confederation (AFC)’s “It’s My Game” campaign, which continues this week with videos highlighting exceptional women playing football and working in the game across the Continent.
In addition to featuring top-class players, the campaign celebrates women’s contribution to Asian football and emphasises their varied roles within it, illustrating football as a career option for women and girls. Also appearing in the campaign videos are AFC Executive Committee Member Susan Shalabi Molano and Member of the AFC’s Social Responsibility Committee Mona Dabdoob from the Palestine Football Association.
The campaign celebrates women’s contribution to Asian football and emphasises their varied roles within it, illustrating football as a career option for women and girls. The first country from West Asia to host the AFC Women’s Asian Cup earlier this year, Jordan, is represented in the campaign by national team forward Stephanie Al Naber who plays for Shabab Al Ordon Club and midfielder Shahnaz Jebreen whose club is Amman SC. They share their stories about the obstacles they have overcome as women in football.
You think you're tough enough to play football? These players share their stories on the obstacles they have to overcome as women in football! pic.twitter.com/DO9fhE4atn— AFC (@theafcdotcom) June 18, 2018
Shahnaz Jebreen says: “At the beginning, many people were against girls playing because football is for boys. But if you have a talent for football you should use it.”
Stephanie Al Naber
Stephanie Al Naber echoes: “If you love the game, you’re passionate about it, pursue your dreams, pursue your goals. Don’t let anyone stop you.”
Stephanie Al Naber goes onto say: “Here in Jordan now, women can have a career in football. The attention we have from the federation, especially Prince Ali, the support we have from our families, schools, universities, clubs, national teams. So there is a future for women’s football in Jordan. This has given us, girls and women in football, motivation, to show that nothing is impossible.”
Susan Shalabi Molano
The series of new videos features women’s football stars from different parts of Asia who play at the top of the game internationally, such as Korea Republic international Ji So-yun, two-time Women’s FA Cup winner with Chelsea FC Women in England. The campaign highlights powerful stories by women who have carved a profession in football against all obstacles.
The It’s My Game campaign started on March 8 this year, on the AFC Women’s Football Day. So far, it has garnered a total reach of 497,752 on the AFC’s digital platforms, with 271,905 impressions and 240,571 video views.
AFC President Shaikh Salman bin Ebrahim Al Khalifa said: “We celebrate the women who work for the betterment of Asian football in our Member Associations, driven by their passion for the game. As the AFC strives to fulfil its vision of excellence, we cannot afford to ignore the vital contribution women make, on and off the pitch.
“Asia is the world’s biggest football stadium and women and girls are an important part of the future success of the game in the Continent. Fulfilling Asia’s football potential is possible only if it includes everyone: women, men, boys and girls.
“I trust that the It’s My Game campaign will encourage girls across Asia to see football as a viable future career option.”
The women featured in the videos share the difficulties they have had, and continue to have, as women in football, and how they overcame the obstacles. These challenges vary across countries, but they are still a reality across the Continent.
For the rest of the #ItsMyGame videos, use the hashtag:
AFC #ItsMyGame statistics so far:
Facebook: 136,359 impressions, 101,768 reach, 22,035 video views
Twitter: 119,505 impressions, 14,003 video views
LinkedIn: 16,041 impressions, 1,541 video views
Instagram: 395,984 Reach, 202,992 video views