Thu, 28 Oct, 2021
Doha: Korea Republic’s iconic midfielder Park Ji-sung has praised the Supreme Committee for Delivery & Legacy (SC) for making corporate social responsibility a fundamental part of the 2022 FIFA World Cup legacy plans.
The 2002 FIFA World Cup semi-finalist has been a member of the Asian Football Confederation’s (AFC) Corporate Social Responsibility Committee since 2015 and, from 2010, has been running his philanthropic organisation.
The JS Foundation raises funds for improving football infrastructure for socially and economically underprivileged children in Korea Republic, DPR Korea and across the East Asian region.
Talking to www.sc.qa the former Manchester United midfielder, who won the UEFA Champions League in 2008, praised the SC for fusing football with social development through its flagship CSR initiative Generation Amazing.
“I understand that Qatar’s 2022 committee promotes social development through football, and that Xavi is the ambassador,” said Park.
Generation Amazing was launched in 2010, when it was established during Qatar’s bid to host the 2022 FIFA World Cup. Following Qatar winning hosting rights, the programme was immediately established by the SC.
Its goal is to use football for development initiatives to address social issues in countries with an identified need, and unite communities using the power of sport. To date, it has already launched programmes across the world, from the Atlantic coast of Brazil to the foothills of the Himalayas in Nepal.
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