Tue, 30 Nov, -0001
Kuala Lumpur, 27 July 2011 - The global fight against hunger will receive yet another boost when the Asian Football Confederation (AFC) provides over $400,000 to the Food and Agriculture Organization (FAO) for its TeleFood projects on 29 July, 2011. The donation is part of the Asian football governing body’s contribution towards the campaign to fight hunger.
The cheque will be presented to Hiroyuki Konuma, FAO Assistant Director-General and Regional Representative for Asia and the Pacific by Zhang Jilong, AFC Acting President, at AFC House, Bukit Jalil, Kuala Lumpur, at 1140 hours on the sidelines of the AFC Executive Committee Meeting.
AFC joined hands with FAO in May 2010 with the purposeful intention of using football and football-related activities to help combat global hunger, which has reached the one billon threshold. The partnership is part of the overall Dream Asia Social Responsibility programme of AFC, which is keen to fulfil its obligation of helping less-privileged communities in Asia.
In line with AFC’s commitment, the 7 January 2011 opening match of AFC’s flagship tournament, AFC Asian Cup 2011™, was dedicated to the partnership with FAO and its campaign Asian Football Against Hunger with initiatives aimed at encouraging the public to take part in the fight against hunger and poverty and to raise funds to finance anti-hunger projects in communities.
The ongoing campaign is gathering strength by the day and the funds raised will be used to finance TeleFood community projects, which are designed to provide immediate and sustainable agricultural or livelihoods solutions to poor families and communities throughout Asia.
When: Friday 29 July 2011, 1140 hours
Where: AFC House, Bukit Jalil, Kuala Lumpur.
Please note that there are no media/photo opportunities for this event. AFC will circulate a media release and photos via the AFC Media Channel.