Over 60 ambassadors or “Playmakers” representing 19 of the 24 competing nations were welcomed by HE Aref Al Awani, with the LOC Tournament Director challenging the group to deliver the best AFC Asian Cup in history, during the welcome event in the Royal Box of the 43,000-seat stadium, which will stage the highly-anticipated opener on January 5, 2019 as well as the final match on February 1, 2019.

Addressing the group, His Excellency Aref Al Awani said: “Just as a football team needs players working in harmony, for us to succeed, the AFC Asian Cup UAE 2019 needs to be a tournament for every single football fan, from every country and culture across the continent. The Playmakers Programme reflects our ambition to partner with the real super-fans, community influencers and football lovers who will infuse the tournament with their enthusiasm. I have no doubt that they will inspire others to do the same.”

Football fans are invited to get involved, ahead of the largest sporting event ever hosted in the Middle East, by signing up for the fun-filled seven-a-side tournament which offers players the added prestige of representing one of the 24 competing Asian nations. 

With the tournament mirroring the group stage and knockout format of the AFC Asian Cup UAE 2019, football fans will come together throughout the country, as they battle to be crowned champions of the Asian Community Cup. Registration is now open to everybody aged 18 and older.

From now until September 30th, 2018, football fans can submit their slogan proposals for their favourite teams via the AFC’s social media platforms – Facebook, Instagram, Twitter, in the first phase of the contest, with the ultimate winners receiving an autographed national team jersey.

And the ultimate accolade will see the 24 winners have their slogans painted on the official team buses, which will be broadcast across the world and will ferry some of Asian football’s biggest names between the eight stadiums across the four cities, from January 5 to February 1, 2019.

AFC General Secretary Dato’ Windsor John said: “Asian football continues to make giant strides on the world stage and the remarkable growth and stature of the AFC Asian Cup exemplifies the undeniable progress of football in the Continent. Emirates have been a long-standing partner of the AFC and we would like to thank them for their firm belief in the development and ever-improving proposition of Asian football.

“Through this partnership with Emirates Holidays, we are confident that we will engage with more families, more passionate fans of all ages, from across all the five AFC regions and beyond. Together with the LOC and Emirates Holidays, the AFC is committed to staging an AFC Asian Cup of world class standards – a true celebration of Bringing Asia Together.”

Through the partnership, Emirates Holidays will offer a broad range of excellent value packages to football fans traveling to Abu Dhabi, Al Ain, Dubai and Sharjah to support their teams. Each package has been designed for country specific football fans which includes match ticket(s), accommodation and return flights with Emirates Airline.

With just over four months to Asia’s most prestigious football tournament, 5,000 opportunities were launched across a number of exciting and critical roles, from liaising with team services and VIPs hospitality across the competition, to media work and venue operations.

The launch event for the volunteers’ programme was attended by LOC Director of Marketing and Communications, Ahmad Al Qobaisi, who was joined by Saeed Khalifah Al Muhairi, Abu Dhabi Sports Council Director of Technical Affairs, along with Mohammad Al Shatiri AFC Asian Cup UAE 2019 Volunteers Programme Manager, who were present among a crowd of football fans on Friday in Dubai Mall.

The campaign, which continues the theme of the AFC’s highly-successful, ‘It’s My Game’ movement, is the first of its kind in the West Zone and will feature stories of real women involved in sport and the community, from players to doctors, marketers to managers, referees, photographers, coaches and more.

AFC General Secretary, Dato’ Windsor John said: “Women’s football represents an essential pillar for the AFC and is an important part of the future success of Asian football.

“As we have witnessed through the ‘It’s My Game campaign,’ we will continue to invest in their development to fulfil our vision and mission in expanding the reach of the game and to empower communities of all nationalities, ages, and backgrounds.

“There is no better platform to showcase and celebrate the inspiring role of women than through Asia’s most prestigious and biggest-ever football tournament.”

The campaign also aims to encourage conversations with the next generation on the prospects of pursuing a career in sport as well as leveraging on the power of sport to empower the community.

After a record-setting group stage performance by Asian teams at the 2018 FIFA World Cup Russia, the eyes of the football world now turn towards the UAE from January 5 – February 1, 2019.

The expanded competition, which is set to welcome an unprecedented 24 teams – eight more than the previous 2015 edition – will take place across eight world-class stadiums in Abu Dhabi, Al Ain, Dubai and Sharjah, and promises to engage more fans than ever before in the biggest sporting event ever hosted in the region.