AFC News

AFC agrees media rights deal with Sporttotal in Germany, Austria and Switzerland


Kuala Lumpur: The Asian Football Confederation (AFC) has today confirmed Sporttotal as their new media partner in Germany, Austria and Switzerland to broadcast the final round of the AFC Asian Qualifiers – Road to Qatar. 

sporttotal.tv gmbh, one of the largest multi-sport streaming platforms in Germany and a wholly-owned subsidiary of SPORTTOTAL AG, will now be adding the AFC Asian Qualifiers – Road to Qatar as a flagship competition to enhance their portfolio of rights with top tier professional football.

See also :

All matches will be distributed on sporttotal.tv with the top fixtures also being aired on sporttotal’s #dabei.tv channel in Germany, available via Magenta TV.

Dato’ Windsor John, the AFC General Secretary, said: “The AFC is delighted to enter into this partnership with Sporttotal to broadcast the AFC Asian Qualifiers – Road to Qatar in Germany, Austria and Switzerland, a region with an enormous football fanbase and incredible passion for the sport.

“This deal demonstrates the ever-growing stature of the AFC’s competitions, and we thank Sporttotal for the belief they have shown in the future of Asian football by entering into this agreement.”

Dr. Roman Schade, Director Media Rights and Legal (Sporttotal AG) said: “We are delighted to expand our sports portfolio and develop further markets as well as target groups in Germany, Austria and Switzerland. The AFC Asian Qualifiers – Road to Qatar will offer highly exciting content and create new marketing potential for sporttotal. Together with new partners, we will offer an expansive platform, a highly-engaged community with great fans and will create added value for all sports enthusiasts.”

Patrick Murphy, Board Member and CEO at Football Marketing Asia (FMA) said: “We are pleased to welcome Sporttotal as a media partner. Sporttotal will bring this critical final phase of the AFC Asian Qualifiers – Road to Qatar closer to football fans in Germany, Austria and Switzerland. The partnership with sporttotal.tv gmbh is an important step in making Asian football more accessible for a global audience and we are looking forward to working with their teams to drive the growth of the fanbase of AFC national team competitions in Europe.”

Recommended Stories :