#breakthechain

AFC and Asia’s best unite in fight against COVID-19 with #BreakTheChain campaign


Thursday, March 26, 2020

Kuala Lumpur: The Asian Football Confederation (AFC) has teamed up with some of the biggest names in Asian football to launch a new public awareness campaign to encourage people from around the world to do their part in the fight to stop the spread of COVID-19.  


The #BreakTheChain campaign carries the message of solidarity in these challenging times and promotes the guidelines put in place by the World Health Organization (WHO), particularly #StayAtHome, and to practice good personal hygiene, social distancing as well as respecting the rules of self-quarantine.

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The first instalment features eight of Asian football’s finest including 2018 AFC Women’s Player of the Year, Wang Shuang from China PR, Suwon Samsung Bluewings duo Terry Antonis and Doneil Henry as well as Korea Republic and Chelsea FC star Ji So-yun. The quartet are just some of Asian football’s brightest stars who are doing their part to showcase their support for communities across Asia.

It is a part of the AFC’s continued commitment to its Member Associations and the Asian football family and in his latest address to the AFC Member Associations, AFC President Shaikh Salman bin Ebrahim Al Khalifa said: “In these unprecedented and challenging times, the AFC extends its wish that all members of the Asian football community remain safe and healthy.

“Football will have an important role to play in the weeks and months ahead as the world returns to normality, but now our focus is firmly on protecting the well-being of all those who are involved in our great game.”

The AFC President also praised the AFC Member Associations for their cooperation and valuable feedback following the AFC’s decision to postpone several competitions, matches and events as part of efforts to ensure the safety and wellbeing of teams, players, fans and all stakeholders.

He added: “These changes to our calendar were aimed at ensuring the safety and health of our Members, their officials, their players, their staff and, of course, the millions of fans who engage with football in Asia each year.

“Their health is, and always will be, our priority and that is why it is important that the AFC and all our Member and Regional Associations work with Governments and Health Agencies to curtail the threat of this virus and that everyone should take all precautions.

“The AFC strongly urges all its Members to follow the advice of the World Health Organisation (WHO) to exercise the highest levels of hygiene and are pleased to note that some Members have also declared a “work from home” initiative.

“The AFC has built its strong foundations on unity and solidarity – particularly in the face of adversity – during the last six years and this situation is another challenge which we will take on together to protect not only our communities but also the future of our game.

“Of course, the AFC will take a strong lead and will, as always, be on hand to offer advice and assistance to any of our Member and Regional Associations in these uncertain times.”

Everyone is encouraged to join the campaign by sharing the video and hashtag on your digital platforms.

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