AFC News

AFC signs rights deal with Unitel in Mongolia


Kuala Lumpur: The Asian Football Confederation (AFC) has today announced that Unitel will be the first ever broadcaster in Mongolia to show the AFC competitions in the period from 2021 to 2024. 

The deal includes all major AFC national team and club competitions, including but not limited to the AFC Asian Qualifiers – Road to Qatar, the AFC Champions League and AFC Cup from the 2021 season, the AFC Asian Cup China 2023 and the AFC U23 Asian Cup Finals 2022 and 2024.

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Unitel is one of the most subscribed telecommunications companies in Mongolia and through their channel UniLive and digital service Look TV, Unitel will provide extensive live coverage of all Mongolian national team and club matches.

Dato’ Windsor John, the AFC General Secretary, said: “We are delighted with this ground-breaking partnership in Mongolia, one of the aspiring nations in Asian football. This deal demonstrates the value and appeal of the AFC’s competitions and we thank Unitel for being the first Mongolian broadcaster to partner with the AFC.”

Munkhbat Enkhtaivan, Content Strategy and Planning Director at Unitel, said: ‘’We are delighted to announce this new partnership to secure one of the most prestigious sporting competitions in Asia. Football is becoming increasingly popular in Mongolia and we are proud to be able to offer AFC competitions to our fans to fulfil their needs and boost the wide range of entertainment Unitel has to offer.’’

Patrick Murphy, Board Member and CEO at Football Marketing Asia, said: ‘’We are thrilled to have Unitel as our valued media partner in Mongolia. Football is growing among grassroots and we are excited about the prospect of Unitel further strengthening the presence of top Asian football in the region.’’

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