Bangkok: The Asian Football Confederation (AFC) held the first-ever regional Media and Marketing Workshop for ASEAN Member Associations today in Bangkok, Thailand.
Organised in partnership with the Football Association of Thailand (FA Thailand), the two-day workshop brought together media and marketing representatives from all ASEAN Member Associations, including the Football Federation of Australia.
The opening session, which was conducted by UEFA consultant Kenny Macleod, placed a significant emphasis on social media and marketing, presenting participants with an opportunity to leverage on the power of social media and digital content to better engage with stakeholders and football fans in a region with an undeniable passion for the game.
Participants were also provided valuable insights on recruiting and training digital media staff as part of efforts to enhance the capability building of Member Associations.
“Social media is clearly becoming the preferred platform of communication and engagement. Since launching our Facebook account, we have reached more than a million people in our country.
“The workshop has been very useful in helping us plan for the next phase of growth. It has given us a better understanding to go beyond expanding, not only to sustain the numbers, but to better analyse the data to connect with our fans in a more meaningful way,” said Zaw Min Htike, Media Director, Myanmar National League.
The second-half of the workshop saw an in-depth social media presentation by officials from Thai League 1 side Bangkok Glass.
Participants were also given the opportunity to put their key learnings into action, as each Member Association was tasked to produce a content and social media engagement plan against the backdrop of their respective competitions schedule.
Expanding beyond the theoretical aspects, the workshop shifted from the classroom to the stadium, enabling participants to observe first hand the fans engagement activation when they were invited to witness the Thai League 1 fixture between Bangkok Glass and BEC-Tero Sasana at the Leo Stadium in the Thai capital.
The workshop will continue on Sunday with the emphasis shifting to managing issues and crisis communications.
*Photos: AFC *