Media & Communications

Mongolian FF benefit from AFC Communications Mentorship Programme

Ulaanbaatar: The Mongolian Football Federation (MFF) was the latest Asian Football Confederation (AFC) Member Association to benefit from the AFC Communications Mentorship Programme.

The mentorship programme, which was launched earlier this year, is part of the AFC’s commitment to provide its Member Associations with tailored made programmes to help improve areas in their media and communications strategy.

AFC consultant Chris Hurst, who has experience working with the English Premier League, the International Cricket Council and BBC News, led the two-day workshop which focused on Digital and Communications planning at the MFF headquarters.

One of the key areas which was discussed during the workshop was how MFF can promote the sport through their digital channels with proper planning and by putting in place a strategic digital and communications plan.

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Together with AFC representative and the AFC consultant, the MFF also defined a clear roadmap on how to leverage on the Mongolian national team’s historic qualification to the Asian Qualifiers Round 2.

Bolor Bayarsaikhan, Marketing Director of the MFF, said: “Football is one of the fastest growing sport in the country. The workshop was helpful because we understand how we can promote the sport further through proper communication and a digital plan with our stakeholders especially after our national team made history by qualifying to the Asian Qualifiers Round 2.

“More people are beginning to take an interest in football and we aim to continue to build on this momentum especially when our national team has been showing improved results in the last few years. We are a small team at the MFF but through proper planning, we believe we can achieve better communication through our digital and other communciation channels,” she added.