AFC forges new exclusive commercial partnership with Asia Football Group

Mon, 18 Sep, 2023

AFC forges new exclusive commercial partnership with Asia Football Group

Kuala Lumpur: The Asian Football Confederation (AFC) is pleased to announce the Asia Football Group (AFG) as its new exclusive commercial partner for the 2023-2028 term with immediate effect in a strategic decision to further solidify and enhance the Confederation’s financial sustainability. 

The Dubai-registered AFG have been selected as the dedicated partner for the AFC to achieve its ambitions and drive the sport's growing commercial success across the world, with the partnership enabling the Confederation to secure its financial future and set the stage for the continued growth and development of football in Asia.

Matchday One: 5 things to look out for

Mon, 18 Sep, 2023

Matchday One: 5 things to look out for

Kuala Lumpur: The 2023-24 AFC Champions League™ is upon us as the group stage kicks off on Monday and a host of global stars prepare to make their debuts in Asia’s most prestigious club competition.

While Cristiano Ronaldo, Neymar and Karim Benzema headline the new arrivals, defending champions Urawa Red Diamonds, last season’s runners-up Al Hilal SFC and six other former winners are also in the mix.
 
With 20 games to take place across 18 countries over the next three days, the-AFC.com has selected five things to look out for.

Preview - Group I: Johor Darul Ta’zim (MAS) v Kawasaki Frontale (JPN)

Tue, 19 Sep, 2023

Preview - Group I: Johor Darul Ta’zim (MAS) v Kawasaki Frontale (JPN)

Johor Bahru: It will be a meeting between familiar foes when Johor Darul Ta'zim host Kawasaki Frontale in Group I of the AFC Champions League™ 2023/24 on Tuesday.

The Malaysian champions advanced to the knockout stage for the first time last season with Japan's Frontale among their victims in that historic campaign.

Preview - Group I: Ulsan Hyundai FC (KOR) v BG Pathum United (THA)

Tue, 19 Sep, 2023

Preview - Group I: Ulsan Hyundai FC (KOR) v BG Pathum United (THA)

Ulsan: Ulsan Hyundai FC will not take BG Pathum United lightly when the two face off in their opening AFC Champions League™ 2023/24 Group I tie on Tuesday.

Two-time AFC Champions League winners Ulsan, despite sitting at the top of the 2023 K1 League, have been a pale shadow of themselves in recent weeks and Thailand's BG Pathum United will be looking to capitalise.

Preview - Group G: Kaya FC-Iloilo (PHI) v Shandong Taishan FC (CHN)

Tue, 19 Sep, 2023

Preview - Group G: Kaya FC-Iloilo (PHI) v Shandong Taishan FC (CHN)

Manila: Kaya FC Iloilo and Shandong Taishan FC will be aiming for a winning start when they meet in Group G of the AFC Champions™ League 2023/24 on Tuesday.

Kaya FC are appearing in the tournament for just the second time, having made their group stage debut in 2021 while it will be Shandong's 11th campaign.

Preview - Group G: Yokohama F. Marinos (JPN) v Incheon United (KOR)

Tue, 19 Sep, 2023

Preview - Group G: Yokohama F. Marinos (JPN) v Incheon United (KOR)

Yokohama: Yokohama F. Marinos will leave no stone unturned in their bid to kick off their AFC Champions League™ 2023/24 challenge with a win on Tuesday.

The Japanese champions face debutants Incheon United of Korea Republic in Group G with head coach Kevin Muscat determined to steer his side into uncharted AFC Champions League territory for them.

AFC terminates exclusive commercial partnership with FMA

Fri, 15 Sep, 2023

AFC terminates exclusive commercial partnership with FMA

Kuala Lumpur: The Asian Football Confederation (AFC) has terminated its exclusive commercial partnership with Football Marketing Asia (FMA) with immediate effect.

The AFC's decision takes into careful consideration the new challenges and opportunities presented by the rapidly evolving post-pandemic commercial environment.