Mongolian FF benefit from AFC Communications Mentorship Programme
Ulaanbaatar: The Mongolian Football Federation (MFF) was the latest Asian Football Confederation (AFC) Member Association to benefit from the AFC Communications Mentorship Programme.
The mentorship programme, which was launched earlier this year, is part of the AFC’s commitment to provide its Member Associations with tailored made programmes to help improve areas in their media and communications strategy.
AFC consultant Chris Hurst, who has experience working with the English Premier League, the International Cricket Council and BBC News, led the two-day workshop which focused on Digital and Communications planning at the MFF headquarters.
One of the key areas which was discussed during the workshop was how MFF can promote the sport through their digital channels with proper planning and by putting in place a strategic digital and communications plan.
AFC Media Rules & Responsibilities Workshop receives great response from IR Iran media
Tehran: The Asian Football Confederation (AFC) and the Football Federation Islamic Republic of Iran (FFIRI) successfully organised a Media Rules & Responsibilities Workshop which was attended by more than 100 media representatives.
The workshop, under the AFC Mentorship Programme, was held for the first time in the Central Zone and received overwhelming support by the media in IR Iran.
FFIRI President and AFC Vice President Mehdi Taj, who opened the workshop, said: “The AFC and FFIRI are delighted to engage with the media in this workshop. This is a good opportunity for the media to understand the rules and regulations in domestic and international competitions.
“Journalists, whether in the digital or traditional outlets, play a significant role in promoting football to a wider audience. And this workshop is beneficial to ensure the success of all our competitions.”
First-ever Communications mentorship programme concludes in Indonesia
Jakarta: The Asian Football Confederation (AFC) conducted its inaugural Communications Mentorship programme - with the Football Association of Indonesia (PSSI) – the Continent’s first Member Association to benefit from the initiative.
The mentorship programme, which was launched earlier this year, is part of the AFC’s commitment to provide its Member Associations with tailored made programmes to help enhance their media and communications capabilities and is a continuation of the regional media and communications workshops held over the last two years.
At the forefront of the agenda was the PSSI’s ambitions to develop a consumer relationship management (CRM) system to improve its brand and to establish a stronger connection with their fans.
First-ever EAST Zone Communications Workshop opens in Hong Kong
Hong Kong: The management of digital content and communications planning took centre stage at the first-ever Asian Football Confederation (AFC) Communications Workshop for Member Associations in the East Zone which opened in Hong Kong on Thursday.
AFC Consultant Chris Hurst, formerly from the British Broadcast Channel’s (BBC) Sport Digital team, kicked-off the workshop with a session on creating a digital content strategy, showcasing the best practices of leading football and sports teams and organisations, while examining how their tactics and successes can be replicated by the AFC Member Associations.
Participants also benefitted from a case study by Chinese Football Association, Head of Media and Public Relations, Sherry Huang who shared an insightful presentation on the importance of developing vibrant and robust communication strategies, against the backdrop of an ever-evolving Chinese digital media landscape.