AFC and ESPN renew media rights agreement in Latin America and the Caribbean

Thu, 20 Mar, 2025

AFC and ESPN renew media rights agreement in Latin America and the Caribbean

Kuala Lumpur: The Asian Football Confederation (AFC) today announced the extension of its media partnership with ESPN for the 2025-2028 cycle. ESPN will continue to be the exclusive media partner of the AFC’s competitions in South America and Central America as well as the non-exclusive partner in the Caribbean.

The partnership includes the AFC’s top level national team and club competitions: the AFC Asian Qualifiers™, the AFC Asian Cup Saudi Arabia 2027™, AFC Champions League Elite™ and AFC Champions League Two™, which are set to be broadcast on ESPN’s platforms, including ESPN on Disney+.

AFC and Du Xiaoman Technology announce new Global Supporter partnership

Wed, 19 Mar, 2025

AFC and Du Xiaoman Technology announce new Global Supporter partnership

Kuala Lumpur: The Asian Football Confederation (AFC) today announced a new partnership with leading Chinese financial technology company, Du Xiaoman Technology, as a Global Supporter of the AFC Asian Qualifiers™ - Road to 26.

Du Xiaoman Technology will partner with the AFC to expand its reach and engage with a broader audience in key markets through a series of competition related activations and live match experiences aimed at strengthening its connection with the passionate fanbase of Asian football.

Keeta partners with the AFC for the AFC Asian Qualifiers™

Tue, 25 Feb, 2025

Keeta partners with the AFC for the AFC Asian Qualifiers™

Kuala Lumpur: The Asian Football Confederation (AFC) today announced a new partnership with global delivery service, Keeta, for the AFC Asian Qualifiers™ – Road to 26. Keeta will become an Official Global Supporter of the thrilling qualifying competition, which resumes with Matchday Seven on March 20, 2025.

A global leader in delivery services within China PR, Keeta has quickly expanded in recent years to include even more Asian markets such as Hong Kong, China and Saudi Arabia. Through this partnership with the AFC, Keeta will seek to bolster the reach of their platforms by engaging millions of passionate fans of Asian football across the world.

Barbican announced as Regional Partner of the AFC’s club competitions

Mon, 03 Mar, 2025

Barbican announced as Regional Partner of the AFC’s club competitions

Kuala Lumpur: The Asian Football Confederation (AFC) has announced Barbican – the popular beverage brand – as a regional partner of the AFC’s top club competitions, which include the AFC Champions League Elite™, the AFC Women’s Champions League™, and the AFC Champions League Two™ in select West Asian markets for the current season (2024-2025).

Barbican is one of the top non-alcoholic malt beverage producers in Asia, with extensive reach and popularity across several markets in the Continent, particularly in West Asia. Through this partnership, Barbican will aim to build a closer relationship with football fans and expand its consumer base in key markets within the West Asian region.

AFC and Visa expand partnership

Mon, 03 Feb, 2025

AFC and Visa expand partnership

Kuala Lumpur: The Asian Football Confederation (AFC) and global leader in digital payments, Visa, have announced the renewal of their partnership to cover more regions and competitions in the upcoming season.

As part of the new deal, Visa will become the Official Global Supporter of the AFC’s key competitions, including the AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ for the 2024/25 and 2025/26 seasons, as well as the AFC Asian Qualifiers™ – Road to 26.

AFC renews partnership with MATCH Hospitality Asia for AFC Asian Cup Saudi Arabia 2027™

Mon, 30 Dec, 2024

AFC renews partnership with MATCH Hospitality Asia for AFC Asian Cup Saudi Arabia 2027™

Kuala Lumpur: The Asian Football Confederation (AFC) announced today the renewal of its partnership with MATCH Hospitality Asia as the exclusive provider of the commercial hospitality programme for the AFC Asian Cup Saudi Arabia 2027™.

The AFC Asian Cup Saudi Arabia 2027™ will once again offer an opportunity for fans to enjoy an elevated match experience at Asia’s most prestigious men’s national team competition through MATCH Hospitality’s multi-tiered hospitality programme across Saudi Arabia.

AFC ushers in 2025 with unveiling of new brand identity

Mon, 30 Dec, 2024

AFC ushers in 2025 with unveiling of new brand identity

Kuala Lumpur: The Asian Football Confederation (AFC) has heralded 2025 by signalling the start of a brand new era today with the unveiling of a new logo and identity to reflect and reinforce the continued trajectory of the Confederation’s progress and rising standards in the coming years.

This latest milestone marks the Confederation’s first logo evolution in more than 23 years and only the second time in history that the AFC corporate brand has transformed following the introduction of its ‘shield’ logo shortly after its formation in 1954, which was subsequently updated in 2001.