AFC announces US media rights partnership with CBS Sports

Thu, 09 Jul, 2026

AFC announces US media rights partnership with CBS Sports

Every match of the AFC Asian Cup Saudi Arabia 2027™ and AFC U23 Asian Cup 2028™ to stream live on Paramount+

Kuala Lumpur: The Asian Football Confederation (AFC) today announced a media rights partnership with CBS Sports in the United States of America and its territories (including Guam, Northern Mariana Islands, US Virgin Islands and Puerto Rico), giving fans across the country access to live English-language coverage of the AFC Asian Cup Saudi Arabia 2027™ and the AFC U23 Asian Cup 2028™, with every match streaming live on Paramount+.

ALBAIK™ named Official Global Supporter of AFC Asian Cup Saudi Arabia 2027™

Thu, 25 Jun, 2026

ALBAIK™ named Official Global Supporter of AFC Asian Cup Saudi Arabia 2027™

Kuala Lumpur: The Asian Football Confederation (AFC) today announced ALBAIK™ as an Official Global Supporter of the AFC Asian Cup Saudi Arabia 2027™. The worldwide partnership brings one of Saudi Arabia's most loved homegrown food brands into the commercial programme of the Continent's flagship men's national team competition.

Founded in Jeddah in 1974, ALBAIK™ has grown from a single outlet into one of Saudi Arabia's most recognised brands, and its partnership with the AFC Asian Cup Saudi Arabia 2027™ carries that legacy into one of the most anticipated moments in the Kingdom's sporting calendar.

Astro renews partnership with AFC as Official Media Partner in Malaysia until 2028/29

Tue, 23 Jun, 2026

Astro renews partnership with AFC as Official Media Partner in Malaysia until 2028/29

Agreement ensures broad coverage of Asia's flagship national team and club competitions for local football enthusiasts

Kuala Lumpur: The Asian Football Confederation (AFC) today announced the renewal of its long-standing partnership with Astro, Malaysia’s leading content and entertainment provider, extending its role as the Confederation’s Official Media Partner in Malaysia.

Alrajhi Bank named Official Regional Partner of AFC Asian Cup Saudi Arabia 2027™

Mon, 15 Jun, 2026

Alrajhi Bank named Official Regional Partner of AFC Asian Cup Saudi Arabia 2027™

Multi-tournament partnership builds on the momentum of the recently concluded AFC U23 Asian Cup Saudi Arabia 2026™

The Asian Football Confederation (AFC) today announced Alrajhi Bank as an Official Regional Partner of the AFC Asian Cup Saudi Arabia 2027™ in the Kingdom of Saudi Arabia.
 
As the host nation prepares to welcome Asia’s most prestigious football competition for the first time, Alrajhi Bank will draw on its national network and financial solutions to bring fans closer to the action. This collaboration reflects Alrajhi Bank's commitment to supporting the development of sport in the Kingdom and delivering unique opportunities for its customers.

AFC appoints EA SPORTS FC™ as Official Licensed Product of the AFC Asian Cup Saudi Arabia 2027™

Wed, 06 May, 2026

AFC appoints EA SPORTS FC™ as Official Licensed Product of the AFC Asian Cup Saudi Arabia 2027™

Landmark global partnership will bring Asia's premier national team tournament to football fans in EA SPORTS FC™

Kuala Lumpur: The Asian Football Confederation (AFC) today announced EA SPORTS FC™ as an Official Licensed Product of the AFC Asian Cup Saudi Arabia 2027™, marking a landmark global licensing partnership for Asia's most prestigious men's national team tournament.

Aramco named Official Global Supporter of AFC Asian Cup Saudi Arabia 2027™

Wed, 06 May, 2026

Aramco named Official Global Supporter of AFC Asian Cup Saudi Arabia 2027™

Kuala Lumpur: The Asian Football Confederation (AFC) today announced Aramco, one of the world's leading integrated energy and chemicals companies, as an Official Global Supporter of the AFC Asian Cup Saudi Arabia 2027™, marking a landmark moment in the history of Asian football's flagship national team competition.

Under the terms of the agreement, the host venue in Al Khobar will be officially designated as Aramco Stadium, marking a commercial first for the AFC. The inclusion of naming rights marks a milestone for the AFC’s partnership model and signals a shift toward deeper integration, aligning the Confederation’s commercial strategy with global industry standards.