BG Sports to become home of AFC competitions in Thailand

Thu, 24 Jul, 2025

BG Sports to become home of AFC competitions in Thailand

Kuala Lumpur: The Asian Football Confederation (AFC) today announced an extension of its existing media partnership with BG Sports in Thailand, which will allow fans unprecedented access to thrilling action from the AFC’s competitions.

This agreement, which builds on the initial landmark media partnership deal from September 2024 that saw BG Sports acquire selected competitions from 2024 to 2029, now confirms BG Sports as the key destination for all AFC competitions in Thailand with the addition of all remaining national team and women’s club competitions taking place from 2025/26 to 2028/29.

AFC expands partnership with MATCH Hospitality Asia for AFC Women’s Asian Cup Australia 2026™

Fri, 25 Jul, 2025

AFC expands partnership with MATCH Hospitality Asia for AFC Women’s Asian Cup Australia 2026™

Kuala Lumpur: The Asian Football Confederation (AFC) has today announced the appointment of MATCH Hospitality Asia as the Official Hospitality Provider of the AFC Women’s Asian Cup Australia 2026™.

Building on their success at the record-breaking AFC Asian Cup Qatar 2023™ and the AFC Champions League Elite™ Finals 2025, the expanded partnership will see MATCH deliver elevated ticket-inclusive experiences across all five stadiums and every match at the 21st edition of the Continent’s flagship women’s national team tournament.

AFC and Visa expand partnership with new AFC Women’s Asian Cup Australia 2026™ Official Global Supporter deal

Wed, 02 Jul, 2025

AFC and Visa expand partnership with new AFC Women’s Asian Cup Australia 2026™ Official Global Supporter deal

Kuala Lumpur: The Asian Football Confederation (AFC) announced today a landmark global partnership with Visa, which has been named the Official Global Supporter of the AFC Women’s Asian Cup Australia 2026™.

This marks the first partnership between Visa and the AFC Women’s Asian Cup™, representing a strategic milestone aimed at further elevating the profile of women’s football both regionally and worldwide.

AFC announces five-year scouting rights agreement with Hudl

Fri, 13 Jun, 2025

AFC announces five-year scouting rights agreement with Hudl

Kuala Lumpur: The Asian Football Confederation (AFC) is pleased to announce today it has signed a scouting rights agreement with Hudl, a leader in sports performance technology and video analysis solutions.

Through this collaboration, the AFC’s content will be made available via the Hudl Wyscout platform, the world’s largest database of football video and data, which will offer data for professional purposes, including performance analysis, coaching, player development and scouting across competitions organised by the AFC.

Midea becomes Global Supporter of the AFC’s National Team Competitions

Wed, 04 Jun, 2025

Midea becomes Global Supporter of the AFC’s National Team Competitions

Kuala Lumpur: The Asian Football Confederation (AFC) today announced a new global partnership with Midea, a world-leading brand in white goods, vacuum cleaners and kitchen appliances.

This multi-year agreement will see Midea expand its existing partnership as a Global Supporter of the AFC’s club competitions to also cover the Confederation’s national team competitions, which include the AFC Asian Cup Saudi Arabia 2027™, the AFC Asian Qualifiers™ – Road to 26, the AFC U23 Asian Cup™ 2026 and 2028 and the AFC Women’s Asian Cup Australia 2026™.

Midea becomes Global Supporter of the AFC’s club competitions

Thu, 24 Apr, 2025

Midea becomes Global Supporter of the AFC’s club competitions

Kuala Lumpur: The Asian Football Confederation (AFC) is delighted to announce a new global partnership with Midea, a world-leading brand in white goods, vacuum cleaners and kitchen appliances.

This multi-year agreement will see Midea become a Global Supporter of the AFC’s club competitions, which include the AFC Champions League Elite™ from the final stages of the 2024/25 season to the 2028/29 season, and the AFC Champions League Two™ and AFC Women’s Champions League™ from the 2025/26 to the 2028/29 seasons.