AFC News
This agreement, which builds on the initial landmark media partnership deal from September 2024 that saw BG Sports acquire selected competitions from 2024 to 2029, now confirms BG Sports as the key destination for all AFC competitions in Thailand with the addition of all remaining national team and women’s club competitions taking place from 2025/26 to 2028/29.
On top of the AFC Asian Qualifiers™ – Road to 26, the 2024/25 to 2028/29 seasons of both the AFC Champions League Elite™ and AFC Champions League Two™, and the inaugural AFC Women’s Champions League™ 2024/25, BG Sports will be broadcasting all matches involving Thai teams as well as additional fixtures from the following competitions:
· AFC Asian Cup Saudi Arabia 2027™
· AFC Women’s Asian Cup Australia 2026™
· AFC U23 Asian Cup™ (2026 and 2028)
· AFC Women’s Olympic Qualifying Tournament (Final Round) for Los Angeles 2028
· AFC U20 Asian Cup™ 2027
· AFC U17 Asian Cup™ (2026, 2027, 2028)
· AFC U20 Women’s Asian Cup™ (2026 and 2028)
· AFC U17 Women's Asian Cup™ (2026, 2027, 2028)
· AFC Futsal Asian Cup™ (2026 and 2028)
· AFC Women’s Champions League™ (2025/26 to 2028/29)
Fans will be able to watch the matches live on the BG Sports YouTube channel (https://www.youtube.com/@bgsports-official). Furthermore, BG Sports will be expanding their coverage through linear free TV broadcast of key matches of the AFC Asian Cup Saudi Arabia 2027™.
AFC General Secretary Datuk Seri Windsor John said: “The AFC has worked closely with BG Sports to bring the AFC’s competitions to football fans in Thailand, and we are delighted to be able to offer even more world-class action with this partnership extension.
“The quality and standards of our competitions continue to be elevated with every campaign, and we are grateful to BG Sports for their cooperation and belief in Asian football.”
Patit Suphaphongs, Executive Director of BG Sports said: “Following the phenomenal milestone of over two million concurrent viewers during the recent national team match, BG Sports continues to elevate the football experience by enhancing itself as the ‘Home of Asian Football’ — both at national and club levels. Through our exclusive partnership with the AFC, Thai football fans can now enjoy Asia’s top tournaments anytime, anywhere, exclusively on BG Sports (only Thailand Territory). From the national team to leading Thai clubs like BG Pathum United, Buriram United, and Bangkok United, fans can cheer for their favourite teams with new generation commentary, all easily accessible with just one click via the BG Sports YouTube channel.”
Patrick Murphy, CEO of Asia Football Group, said: “After a successful partnership with AFC and BG Sports in Thailand, we’re excited to expand this collaboration by securing exclusive rights across the country for AFC competitions. With just one click online, fans can access the sport more easily than ever, making it more engaging and accessible through evolving technology for our supporters in Thailand.”
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