Thu, 28 Oct, 2021
Manila: Toyota became a full Asian Football Confederation partner in a signing ceremony in Manila on Saturday.
The Japanese automobile company strengthens its involvement with Asian football by committing to the continental body’s Club Programme for a further two years to add to their existing National Programme agreement.
An official sponsor of AFC national team tournaments since 2012, Toyota will also officially sponsor AFC club competitions, such as the AFC Champions League, the AFC Cup and the AFC Futsal Club tournaments.
AFC President Shaikh Salman bin Ebrahim Al Khalifa welcomed the enhancement of Toyota’s commitment to Asian football and their relationship with the AFC.
“We are delighted to welcome Toyota as a full partner of the AFC in the year of our 60th Anniversary. Toyota is one of the leaders in the automobile industry globally and they have been supporting Asian football for a long time,” said Shaikh Salman.
“The AFC believes Toyota will maximise its sponsorship programme as an AFC partner and the AFC will also receive great benefits from Toyota’s activities.
“The automobile category is very important in Asia and this field will only get bigger and more important. The AFC is fully appreciative of Toyota’s support and believes this enhanced relationship will mutually strengthen our bond and benefit our long-term partnership.”
In recent years, Toyota has been an active supporter of football throughout the continent including the Toyota Thai Premier League, the Myanmar National League and the Toyota Mekong Club Championship, among others.
The new partnership was officially formalised at a signing ceremony between the AFC President and Mr. Tomozoe at the Makati Shangri-La Hotel in Manila.