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AFC Women’s Asian Cup Australia 2026™ Official Online Store now live for fans worldwide
Kuala Lumpur: With the countdown to Asia’s most prestigious women’s tournament gathering momentum across the Continent and beyond, passionate fans can now own a piece of football history with the AFC Women’s Asian Cup Australia 2026™ Official Online Store now live.
The online store offers fans worldwide an extensive assortment of officially licensed merchandise, including apparel, headwear, and accessories (key rings, lanyards, etc), with more products to be released in the lead-up to the tournament.

As the excitement builds ahead of the AFC Women’s Asian Cup Australia 2026™, the online store gives supporters the chance to show their passion and pride well before the action kicks off from March 1 to 21 across Sydney, Perth, and the Gold Coast.
 
AFC General Secretary Datuk Seri Windsor John said: “Merchandise plays a crucial role in engaging sporting fans and in raising awareness during all major competitions and we are pleased to mark our latest milestone of the AFC Women’s Asian Cup Australia 2026™.
 
“The tournament’s merchandise has been deliberately designed to provide fans with a once-in-a-lifetime opportunity, not only to showcase their passion but also actively participate in this exhilarating and historic Dream Fearless journey.”
 
Fans are encouraged to sign up to the mailing list to be the first to know about new product drops and exclusive releases.
 
Explore the range today and join the journey to the AFC Women’s Asian Cup Australia 2026™ at https://shop.afcwomensasiancup2026.com/ or via the official competition website https://www.the-afc.com/en/national/afc_womens_asian_cup/home.html.
 
Patrick Murphy, CEO of Asia Football Group, said: “We are thrilled that the AFC Women’s Asian Cup Australia 2026™ fans will have curated and exclusive merchandise available online and offsite to proudly support their teams and elevate the tournament experience for all supporters worldwide.”