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MEMBER ASSOCIATION DIVISION


The AFC’s Member Association (MA) Division’s mission is to engage, protect and assist all the AFC’s MAs as well as the five Regional Associations (RAs) and to cooperate with FIFA, its sister Confederations, and other stakeholders of the sport to improve the governance of football across the Continent.

The Division focuses on strengthening the AFC’s MAs and RAs administrations by providing the necessary tools required to grow the game at the national and regional levels.

In addition, the Division looks after the AFC’s Social Responsibility initiatives and works closely with our MAs and RAs as well as other stakeholders to use football for social development.
 
The Division, led by the AFC Deputy General Secretary, consists of four (4) Departments and ten (10) Departmental Units which are as follows:

Departments

 
  1. Development
  2. Member Associations Governance
  3. Regional Associations Governance
  4. Social Responsibility
 

Units

 
  1. Deputy General Secretary’s Office
  2. ASEAN
  3. Central Asia
  4. East Asia
  5. South Asia
  6. West Asia
  7. Special Projects
  8. Stakeholder Relations
  9. AFC Academic Centre of Excellence
  10. Strategic Planning and Advisory
 
The objectives, roles and responsibilities based on the key areas of the MA Division can be described as follows:

1. Development

 
· Strengthening MAs and RAs administrations by providing the necessary tools needed to grow the game at the national and regional levels.

· Providing MAs and RAs with practical tools, services and other support that enable them to run the most modern sport’s governing body possible and to develop football as the number one sport in their territories.

· To ensure that all regulations managed by the Division are correctly implemented with the relevant support of internal and external bodies to guarantee transparency and consistency, while always seeking to improve these regulations as required for the overall development of the AFC’s MAs and RAs.

· Continuously seek more efficient internal practices to enable better implementation of programmes and to set the highest governance standards expected of football bodies in Asia.

· Delivery of the Division’s mission to identify focused and dedicated services to maximise the potential of the AFC’s MAs and RAs.

2. MA Governance

 
· To serve and strengthen our MAs.

· Raise the standard of football in all MAs irrespective of their strength, on and off the field.

· Help the AFC MAs comply with their obligations as part of the international regulatory framework, particularly in the areas of Statutes and governance.

· Protect the interests of AFC MAs and assist in the process of dispute resolutions.

· Help our MAs in their Statutes revision process and Congresses.

· Help our MAs in drafting their Regulations and Codes.

· Improve internal and external relations.

· Assist good governance initiatives of the MAs.

3. RA Governance

 
· Member Associations that belong to the same geographic zone have formed RAs and are recognised by the AFC in accordance with the AFC Statutes.

· As part of the obligations of the RAs, they must adopt the Statutes which comply with the principles of good governance and the RA Governance Department ensures that these are followed by the RA.

· The department’s objective is to serve and strengthen our RAs and raise the standards of football in the respective zones.

· To narrow the gap among the members of the RAs and to make football more competitive at the Regional and Continental level.

· Conduct official communications and organise educational courses in the Region.

· The AFC has provided a grant of USD 1 million per cycle for each RA through a capacity-building programme - AFC Enhance Programme - and the department will monitor the use of these funds by the RAs.

· Likewise, the department also monitors the use of the FIFA Forward Fund given to the RAs by FIFA through the AFC.

4. Social Responsibility

 
The AFC Dream Asia Foundation delivers a wide range of Social Responsibility programmes with the theme ‘Football Cares’.
 
The AFC President Shaikh Salman bin Ebrahim Al Khalifa launched the AFC Dream Asia Foundation on 1 March 2017, in Kuala Lumpur. The AFC Dream Asia Foundation underlines Asian football’s desire to leverage on the power of the beautiful game for social development. 
 
The AFC Dream Asia Foundation Board of Trustees is chaired by Saudi Arabia’s President of the Olympic and Paralympic Committee, HRH Prince Abdulaziz Bin Turki Al Faisal. The Board of Trustees also comprises of the Hong Kong Football Association Ltd President Timothy Fok Tsun Ting, the ASEAN Football Federation (AFF) President Major General Khiev Sameth and Myanmar Football Federation (MFF) President Zaw Zaw, who will serve for a four-year term from 2021 to 2025.
 
The foundation will focus its initiatives within its three main pillars of:
 
Child Safeguarding
To protect the rights of children and ensure that football is carried out in a safe, positive, andencouraging atmosphere for all children and young people, regardless of the level played.
 
Education
To use football as a platform to educate and raise awareness on pressing social issues across the continent.
 
Social Inclusion
To promote opportunities for participation by establishing sustainable initiatives and programmes targeted towards individuals and groups who are disadvantaged.
 
For details on the AFC Dream Asia Foundation, please click here
 

5. Education

 
The non-technical Education activities of the AFC are carried out by the AFC Academic Centre of Excellence Unit. The Unit, under the umbrella of MA Division, is responsible in enhancing the AFC’s stakeholders capacity building, while assisting them on having up-to-date management techniques and best operation practices. This is achievable through various development education programmes for stakeholders across all levels.

The goal is to build a pool of better and brighter, as well as result-oriented future leaders in the football community.

Among the education programmes which were previously delivered are the AFC Football Administration Certificate (FAC) which had over 150 graduates, and the pilot programme on Fundamentals of Football Administration (FFA). In 2021, the AFC  introduced two tailor-made programmes – the AFC Football Management Certificate (FMC) and the AFC Football Management Diploma (FMD) with a total of 338 participants from across the world taking part so far. FMC and FMD comprise several education portfolios targeting beginners (newcomers) to the world of football, middle level management, top level management and specialists in a particular field.

In addition, ACE will be launching new transformative programmes which include a range of modules covering the aspects of football management, leadership, women empowerment, child safeguarding etc. These education programmes are offered to all AFC MAs and RAs, as well as the wider football family. This allows for a knowledge sharing platform which encourages the exchange of ideas, sharing of challenges and provides a unique networking opportunity among the participants of each programme.
 
The aim is to ensure that these education investments produce graduates who are equipped with the necessary and appropriate knowledge and skills and are able to assist their football federations, associations as well as organisations, towards achieving their respective vision and mission. This underlines the AFC’s Mission to provide focused and dedicated services to maximise the potential of the MAs and RAs.
 
 

6. Other

 
Besides the above-mentioned tasks and responsibilities, the Division focuses on overall relations with the Stakeholders of the game through the Stakeholder Relations and Special Projects Units.

The Deputy General Secretary’s Office ensures smooth day-to-day administrative operations as well as focuses on strategy for the Division by coordinating with other relevant AFC departments and units.

The MA Division helps prepare and conduct the AFC Congress and Confederation Meetings as well as carry out official communications with MAs and RAs. The Division will also coordinate the AFC’s Officials’ visits to MAs and RAs while MAs visits to the AFC House is organised by the Deputy General Secretary’s Office.