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Record performing AFC digital assets lauded by AFC Media & Communications Committee

Record performing AFC digital assets lauded by AFC Media & Communications Committee

Kuala Lumpur: The Asian Football Confederation (AFC)’s commitment toward strengthening its narrative-building capabilities and connection with audiences across the globe was reaffirmed today by the AFC Media & Communications Committee at its third meeting held virtually.
Leading the meeting, Chairperson Ganbaatar Amgalanbaatar praised the record engagement numbers achieved in the milestone and revamped 2024/25 club season, which further reinforced the Confederation’s Vision and Mission of confirming football as Asia’s number one sport.
Members of the Committee were particularly impressed by the substantial rise in engagement on the AFC’s digital channels for the AFC Asian Qualifiers™ – Road to 26, which saw a 56% increase from the last edition to 1.23 billion impressions, and a remarkable 729% surge in video views to 1.12 billion.
 
Similarly, the inaugural AFC Champions League Elite™ garnered nearly 1.5 billion impressions, a 15% increase from the previous edition, with video views rising by 9% to 469 million. The Continent’s second-tier men’s club competition, the AFC Champions League Two™, also experienced significant fanbase expansion, with video views up by 171% to 190 million and social media impressions climbing by 10% to 694.7 million.
 
The record performance of the AFC digital channels also reveberated across its national team competitions including the AFC U20 Asian Cup™ China 2025 (101 million video views, up 137%), the AFC Beach Soccer Asian Cup™ Thailand 2025, (221.6 million impressions, up 86% and 113.6 million video views, up 658%) and the AFC U17 Asian Cup™ Saudi Arabia 2025 (110.1 million video views, up 116% and 291 million impressions, up 7%).
 
Amongst the other notable highlights was the progress of the AFC Live App, which has registered 447,602 downloads, marking a near 60% increase since the Committee’s previous meeting last year.
 
Similarly, the AFC CRM Fan Management system has acquired data from over 560,028 fans globally, attributed to the suite of fan engagement initiatives introduced, which include the Fantasy Football, Match Predictors and Dream XI campaigns curated for the AFC Asian Qualifiers™ – Road to 26 and the AFC Champions League Elite™ to name but a few.

 

In addition to the digital fan engagement success, further updates in the areas of corporate communications, audiovisual and photography as well as the Confederation’s ongoing digital archiving exercises and website performance were also provided to the Committee.

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